A . toftler who is the american famous futurologist firstly brought forward the mass customization concept in the future shock in 1970 , which he said that mass production would be substituted by new production mode called " none - large scale " Toffler ) ，他在1970年出版的著作《未来的冲击》一书中就提到大规模定制生产将是未来生产的新趋势。他把这种生产方式称为“非大量化” ，该观点引起了许多企业经营管理者和学者的关注。
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Then that product not only contain large - scale production mode to get low cost and high - efficiency but also satisfy the customer ' s character . in that case , some scholars bring upped a new production mode - mass customization in 1990 . a toftler who is the united station famous futurologist firstly brought up the mass customization in < the new trend for impact > in 1975 . his opinion get many attention of business enterprise executive and scholar 在这种情况下，人们于1990年提出了一种新的生产模式? ?大规模定制( masscustornization ，简称mc ) 。 mc的第一个倡导者可以追溯到美国著名的未来学家托夫勒( a toftler ) ，他在1975年出版的著作《未来的冲击》一书中就提到大规模定制生产将是未来生产的新趋势。
