The operating mechanism of the modern logistics service of the shipping enterprise is researched in the article . the author makes good use of the method and model and analyzes the operating mechanism of the modern logistics of the shipping enterprise in the direct of the relative theory in order to offer the support for the shipping enterprise in theory and practice . the paper analyzes the external environment and internal condition of the shipping enterprise in the way of the method of swot and puts forward the operating model of the modern logistics of the shipping enterprise 本论文以航运企业开展现代物流服务的运作机制为研究对象，在现代物流学、经济学、管理学等理论的指导下，利用swot方法对航运企业开展现代物流服务进行系统分析，提出航运企业的现代物流运作模式；同时，分析研究航运企业的组织结构重构、业务流程再造( bpr )以及客户关系管理( crm ) 。
