| 1. | The psychological advantage of direct control is impressive .
直接控制所收到的心理效果很大。 |
| 2. | This paper mainly focuses on the mental effects and economical effects
本文主要研究广告的心理效果和销售效果。 |
| 3. | A study on the assessment index system of psychological effects of internet advertisement
网络广告心理效果测评指标体系研究 |
| 4. | But as to our objective of mental effects evaluation , these methods have some problems more or less
但对于广告心理效果测评的目的而言，大多数方法都存在一定的问题。 |
| 5. | Moreover , the development of today ' s business world has brought new challenges to the evaluation of advertising mental effects
而现代经济生活的发展也对广告心理效果测评工作提出了新的挑战。 |
| 6. | It is also called the post - exposure effects of advertising . the effects are mental effects , economical effects and social effects
这样的广告效果主要表现在三个方面，即心理效果、销售效果和社会效果。 |
| 7. | Further , we introduce the source of advertising psychology research , pointing out that this is an essential aspect of advertising effects
然后探讨了广告心理效果研究的发展起源，指出广告心理研究是广告效果研究中一个关键的要素。 |
| 8. | Then we introduce kinds of research aiming at advertising effects in academic , among these are a series of mental effects evaluation models
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。 |
| 9. | And we compare advertising mental effects with communication effects and behavioral effects , demonstrating its importance to companies who want to evaluate their advertising campaigns
我们将广告心理效果与传播效果、行为效果进行比较，说明心理效果测评对于广告主的重要意义。 |
| 10. | In order to demonstrate the need and importance to develop models to evaluate advertising mental effects , we make a particular introduction to various kinds of evaluation methods in practice , before and currently
为了说明构建广告心理效果测评模型的必要性和重要性，我们介绍了过去及现有实践中的各种广告心理效果测评方法。 |
