The reason why this paper pay attention to those brand spreading activities is to find out the core value of the brand and analyze the relationship between the connotation of the brand and those activities 文章重点从这些品牌推广活动中挖掘其品牌因素，从而揭示品牌推广与品牌内涵之间内在的对应关系。所以，文章对推广活动的分类描述，旨在揭示活动的品牌传播因素，而不在于活动本身。
